Pricing is one of the most important decisions that startup’s and innovators make. Yet most organizations struggle with it.
We offer a proven, clear process to quickly and cost- effectively design your Ideal Price and capture a fair-share of the value you create, helping you to meet your goals.
Find Your Value
Join our upcoming "Pricing Masterclass for Innovators" focused on "Finding your Ideal Prices".
In this FREE webinar, we'll tell you how you can manage risk and introduce a tool that will help.
Pricing is a foundational element for a startup to thrive. It is also the strongest lever to value creation.
Getting pricing right can set up a virtuous flywheel, with increasing revenues driving growth and attracting more investment.
Despite this, many startups struggle to find their Ideal Price:
Don’t understand the full customer value (and value barriers)
Few guidelines for designing and setting prices
Asymmetrical feedback: customers never say “the price was too low”
No confidence in pricing decisions, leading to second guessing and changing tactics
Your starting point
Design your pricing bluepring
Test your key hypotheses
Get ready to deploy your pricing
Fast-growing Startup and Scale-up companies face many challenges is setting their pricing, most notably a lack of market information and resources…
It happens all the time: you get an idea for a B2B product or service, and get great feedback. You put it on the market, get lots of interest…but just a few sales.
Your solution has several parts: how should you decide what you charge for?? Learn how to identify and select price carriers - the lego bricks for your pricing model.
Key benefit to “being taken back to value drivers, client needs/ wants.
We managed to create a middle category offer that everyone would want (and a lower one that no one would) which effectively meant a price-raise for everyone.
An all-round reflection on our business; it uses simple tools to work together
Helped us align our pricing strategy with our product value, and helped us realize strategic changes needed to the products
Launched a minimum viable product for a different target group based on the pricing strategy discussions.
The course really helped us to decide on our pricing approach. We are so much more confident now.
